WHY HYALURONIC ACID?

Hyaluronic Acid is a substance naturally occurring in the human body that attracts and binds water. It is capable of holding up to 1,000 times its own weight in water. By capturing water it plays a very important role in keeping skin smooth and plump. In youth, our skin is rich with Hyaluronic Acid – and our body readily produces it. With age and sun exposure, our skin cells produce less and less Hyaluronic Acid. The result is drier, less elastic skin. With a reduced ability to retain moisture, skin also becomes wrinkled and dull.

When used in skin care products, Hyaluronic Acid boosts moisture levels and helps the skin to regain and strengthen its natural hydrating ability and youthful qualities. It also has a plumping effect as skin is infused with moisture.

WHAT IS SUPER HYALURONIC ACID™?

Complete hydration is essential when it comes to maintaining younger looking skin.

Only Hada Labo Tokyo™ has Super Hyaluronic Acid™, a unique and powerful combination of 3 types of Hyaluronic Acid, designed to restore and strengthen skin’s natural hydrating ability and youthful qualities.

Due to its triple action, Super Hyaluronic Acid™ anchors moisture to different layers of the epidermis to rehydrate skin at multiple levels resulting in superior and long-lasting moisture retention. It replenishes the skin’s moisture levels keeping it hydrated and less prone to wrinkling, while promoting firmness and elasticity. Skin texture and dullness are visibly improved and the look of fine lines, wrinkles and other signs of aging are reduced.

OTHER KEY INGREDIENTS:

RETINOL – vitamin A in its purest form. Retinol is a precious ingredient which stimulates regeneration processes in the skin to actively counteract its ageing. When used regularly, it helps smooth the epidermis and reduce the appearance of wrinkles. You can find retinol in cosmetics from Hada Labo TokyoTM RED LINE (for 40+ skin).

COLLAGEN – a fundamental protein of the connective tissue. Collagen can be compared to a scaffolding which supports the skin. With age, its amount in the skin decreases, which results in loss of firmness and formation of wrinkles. Collagen in cosmetic products helps restore elasticity, resilience, firmness, and moisture. This ingredient can be found in cosmetics from Hada Labo TokyoTM RED LINE (for 40+ skin).

TETRAPEPTIDE-5 – a patent-protected complex of four amino acids developed by Rohto Pharmaceuticals Japan. It provides a powerful rejuvenating effect, diminishing all signs of skin ageing. It stimulates production of type I COLLAGEN, ELASTIN, and HYALURONIC ACID in the skin, to make it appear renewed, firmed, and filled in. This ingredient can be found in the Special Repair Treatment – Night Cream from Hada Labo TokyoTM RED LINE (for 40+ skin).

RESVERATROL EX – a natural flavonoid present in fruit and fruit products, mainly in red wine. It is a strong antioxidant which eliminates free radicals from the skin. Resveratrol helps reduce wrinkles, improves the skin tone, increases the lifespan of skin cells, and activates natural protective functions of the skin. This ingredient can be found in the 3D Lifting Mask – Shape-Memory Gel from Hada Labo TokyoTM RED LINE (for 40+ skin).

SILK TREE EXTRACT – has firming, rejuvenating, and anti-wrinkle properties. It is very gentle on and very well tolerated by the sensitive skin around the eyes, yet outstandingly effective in shallowing and smoothing wrinkles and eliminating dark circles around the eyes. Silk tree extract strengthens the structure of the skin and increases its ability to contract, helping to lift the upper eyelid and to markedly smooth crow’s feet. It also reduces the concentration of excess pigment in the skin, helping to eliminate under-eye circles and reduce swelling in the lower eyelid. This ingredient can be found in the Smoothing Anti-Fatigue Eye Cream Day&Night from Hada Labo TokyoTM WHITE LINE.

CAFFEINE – stimulates microcirculation in the skin, eliminating dark circles and under-eye bags. It also smooths skin imperfections and effectively counteracts the formation of wrinkles. This ingredient can be found in the Smoothing Anti-Fatigue Eye Cream Day&Night from Hada Labo TokyoTM WHITE LINE.